Dr Tom Simmons is Founder and CEO of The Supplant Company, a start-up using otherwise wasted agricultural side-streams to make value-add ingredients that can make health and sustainability a reality across mainstream food categories. Their first ingredient enabling sugar reduction across mainstream food categories is at-market now. He was formerly a Borysiewycz Biomedical Fellow, a Royal Society of Edinburgh Enterprise Fellow, and a World Economic Forum Global Future Councils Fellow at the Biochemistry Department in Cambridge, from where he started the company.